Labeling, Packaging

Сяброука

  • CLIENT

    Славпродукт

  • TASK

    The essence of the task set by the client can be described by the following terms:

    1. The business and financial goal of the producer is to keep the current loyal consumer of “Syabrovka” and maximize profits by attracting new clients.

    2. Push the product to a higher pricing segment.

    3. Create a design that will correspond to the product’s new positioning.

    4. The product’s new positioning: traditional Belorussian vodka, the production of which involves the use of modern equipment and latest technologies.

    5. The new design has to maintain continuity with the old one, the product should still be perceived as a traditional Belorussian vodka that the consumers know so well. 

  • SOLUTION

    SHUMI LOVE DESIGN has decided to perform the complex rebranding in three steps.

    Step #1: Competitive environment analysis and trademark development. 

    Step#2: Development of creative concepts for the packing design of “Syabrovka” vodka.

    Step #3: Technological development, pre-press, test printing.


    Complex rebranding:

     

     

    Redsign TM "Сяброука":

  • In the world

    Arscity

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Comments

Zeejay loong August 11, 2017 / 10:40 AM

nice

SHUMI LOVE DESIGN (TM) Valerii Sumilov July 10, 2017 / 11:24 PM

@Rafael Maia @Mark Schwindt @Marko Malinović @Simon Hoang Thanks for your feedback!

Simon Hoang March 29, 2017 / 8:31 AM

nice.

Marko Malinović January 24, 2017 / 9:36 AM

Awesome work!

Mark Schwindt November 1, 2016 / 10:23 AM

Nice barcode idea!

Rafael Maia October 30, 2016 / 9:28 AM

Wow! Really beautiful work. Congrats!

SHUMI LOVE DESIGN (TM) Valerii Sumilov October 30, 2016 / 9:09 AM

@Liam Appleyard @Eugeny Kozhevnikov @Vassia Kalozoumi @Renato Petrolini @Nenad Urosevic @dimahru @george_arana @ivonakisic @svetliza-martinez Tnks a lot! Большое спасибо!

Liam Appleyard October 29, 2016 / 10:12 AM

Really nice work

Eugeny Kozhevnikov September 30, 2016 / 7:59 AM

лепо!

Vassia Kalozoumi September 18, 2015 / 8:42 PM

unique! congrats :)

Еще комментарии See this project on Behance
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