"НАШЕ" ПИВО

  • CLIENT

    ТПК

  • TASK

    Our agency was set with the complex task to develop a new beer trademark: trademark naming, trademark design, bottle design, label design.

  • SOLUTION

    The agency was set with a complex multi-layered task that required the development of various aspects of the product packing and an overall solution for the entire brand. In order to do so, the specialists had to take into account the numerous requirements set by the client.

    First, the brand itself supposed a rather broad target audience. That’s why we had to come up with a really folksy trademark that could be remembered and recognized easily. It had to become one with the consumer’s everyday life.

    Second, we had to take into account the client’s long-term plans for the brand’s development on the market. We had to create a design that could be easily transferred to other trademarks by the same producer in different price segments and packing types, while retaining the same recognizability and style.

    The solution presented to the client corresponds to all the initial requirements. It’s a modern looking packing that has a lot of latitude for diversifying the product line, while being bright and recognizable on the product shelf.

SHARE:

848
88
6

Comments

This is so fresh! Loving it from the bottle shape to the range. Loads of great thought and a great delivery, good work!

Я б купил ) отличная работа)

мммм новое пиво, надо будет попробовать))))))

@01D John Brandosterone что сказать - на том спасибо. Отдельная благодарность @Maxim Kulikov

Very Nice !

Визуализация как всегда крутая :)

  • Previous Project
    Старый Кахети
    Старый Кахети

    Label redesign, pre-press, technical support and printing supervision.

  • Next Project
    Equinox / Echinoctius
    Equinox / Echinoctius

    Limited series of exclusive wines


Go up