The task was to develop the trademark and design a series of labels for the quality wines "Et Cetera".
SOLUTION
Since the trademark is marketed as an exclusive high quality wine, the overall style of the packing had to be neat and elegant. The main graphic element of the packing was dictated by the name of the trademark, which on its own serves as a bright compositional element.
Upon first inspection, the design strikes as really minimalistic. The label’s main field features a single color, information is scarce and presented in tempered font types. This way the attention is largely drawn to the eye-stopper of the composition: the ellipsis symbol processed with foil stamping. This sign embodies the name of the trademark featured nearby and is echoed by a similar sign on the bottle cap.
As a result of hard labor the presented design is an embodiment of the concept behind the refined wine available in limited quantities. It is elegant and minimalistic, drawing attention towards the bottle namely due to these features.
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Copyright for all texts, images, designs, logo, website design www.shumilovedesign.ru / www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
Project “Et Cetera” has been published by the design community WhyArmadillo - is a community of people, who are interested in design from both aesthetic point of view and the marketing possibilities it wields. It is a compilation of the newest and most unique designs: