Design concept development for the "CASA ALTA" brand. Design concept development, trademark design, label design, pre-press.
SOLUTION
This project required a certain type of visual solution that would allow emphasizing the main distinctive features of the trademark without employing a large number of graphic elements. Neat, stylish and elegant – the product’s quality should speak for itself. This was exactly what the agency embodied in the presented design concept.
The main accent was placed on the trademark itself. That is why the name and the logo of the trademark, which comes in the form of a family crest, take up a considerable part of the label and are accentuated with special tactile varnish after printing. The link with the region of origin is emphasized by using a stylized illustration of the exact winery where the product comes from. The packing shows the consumer where exactly the bottle’s contents were produced and in a way invites them to discover traditional Spanish wine by uncorking the bottle.
The label production process involved a range of modern printing and post-printing techniques, which were employed to emphasize certain elements. Furthermore, a special type of artistic paper has been used that outlined the high status and exquisiteness of the product with the seeming simplicity of the composition in general.
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