The project’s main task was to renew the logo and corporate identity as well as to create new advertising materials for a company, which produces canned fruits and vegetables. Based on the client’s field of activity, all the advertising materials should create the feeling of freshness, juiciness and pleasant taste.
SOLUTION
When working on the visual solution the agency based the concepts around the company’s main field of activity. Since the client is working with fruits and vegetables, the main color scheme was chosen to be very bright and summery. The mix of white, yellow, red and green in their juicy versions delivers the feeling of freshness to all the materials. The use of stylized and realistic images of fruits and vegetables also communicates the company’s main field of activity. As a result the entire corporate identity delivers the feelings of liveliness, freshness and juiciness – exactly what the task required.
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Impressio / Brand
Design for the trademark, creation of design concepts, corporate identity and advertising materials, pre-press
