The task of this project was to create corporate identity and advertising material design, which would reflect the company’s main traits. Assuming that the contractor works in the field of interior design and architecture, the advertising materials should communicate the feelings of trustfulness, professionalism and high quality of services rendered.
SOLUTION
The solution features a rather temperate visual style. The lack of additional details, vivid design elements and bright colors communicate the serious character of the company. Meanwhile, the bright dot in the first “i” of the company’s name serves as a semantic and visual accent, which gives a clue on the company’s creative side. As a result, we’ve chosen a style that reflects the seriousness, modernity, stylishness and creativity of the Impressio design agency.