The task was to create a name, identity and advertising design for the educational seminar as part of creating the trademark logo for the “Firma de Exercitiu” project carried out by the Austrian Cultural Society in the Republic of Moldova.
SOLUTION
The educational seminar was attended by students from three different colleges from the Republic of Moldova. The seminar was supposed to shed light on the internal processes in the design agency, which are part of the ordinary creative process. The students have become the agency’s workers for a day, taking part in the working process, brainstorming and project sketching.
Since the centerpiece of the entire seminar was the brainstorming process, we’ve decided to build the project’s naming upon two words: subbota (Saturday in Russian) and storm. This concept served as the basis for the seminar’s logo, identity and materials, which were given to every participant.
After the seminar was concluded, each and every participant has received a memorable certificate.