Robin Pub / Фирменный стиль


    Robin Pub

  • TASK

    The project’s task was creating a corporate identity and advertising materials for the Irish cuisine restaurant Robin Pub. All the materials had to reflect the regional character of the establishment and at the same time its status.


    The final design concept for the project can be characterized through the rather temperate style with a small number of visual elements. The main accent is place on the color scheme and the textures used in the design of various materials. The main color for this project is dark green – the traditional color for the Irish culture – thus the regional character of the locale is reflected without using any symbols or landmark images. However, such images are still present in the concept, but they serve a different purpose, acting like a stylized texture rather a precise image of a given place. Thus, the advertising materials were given a rather distinct national feel, an atmosphere of a traditional Irish pub, and at the same time, thanks to the application of temperate font and visual solutions, the high status of the establishment could also be emphasized. The production of all materials involved the application of modern printing and post-printing techniques.


    Printed at "SIRIUS" - the agency's partner


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