Latvian logistics company “BELT” has applied to our agency for a new logo and corporate identity. Since the company only enters the international market, they have felt the necessity of a modern logo, which would reflect their intentions precisely.
The customer has requested a modern and quality logo, which would symbolize reliability, desire for growth and invasion – things that the company advertises as its main advantages. In the same time, there was also the necessity to take the specifics of the customer’s activity into account, and clearly reflect them in the new logo and corporate identity.
SOLUTION
The logo designed by our agency depicts the main virtues as described by the customer – reliability, desire for growth, motion and innovative approach to work. The black arrow, surrounded by several green lines of different shades, clearly depicts an onward movement, which is the company’s main attribute. Besides the logo itself, our company has also designed a set of additional items such as business cards, pens, CDs, etc. In the course of producing the brand items a wide range of printing and post-printing technologies was applied.
