Marketing harvest from Victor Tamberg

30-08-2015 Marketing harvest from Victor Tamberg


Victor Tamberg:

In the economy-beer segment there is another set of requirements towards design if compared to other segments, and it's very important. Because beer "is simply image in a bottle". In my opinion, it requires very simple if not primitive, but very effective ideas. No games or hints, bluntly and directly, the simpler the better. «Our beer number 1» is exactly what's needed here, a good shot. The 1 sign, the short name, and the foil paper "for looks" - everything works just great here. Respect to the agency for the good sense of the market that's new to them.