We were tasked to develop a brand concept and a comprehensive design for this vodka.
Vodka as a product is very popular in Armenia and our customer had an ambitious goal to become one of the leaders in the segment of vodka brands in Armenia.
We were expected to come up with a respectable, refined, and status solution for vodka positioning above the average price segment.
Despite the name, we focused on finding a stylish font and compositional solution, using various tactile and visual effects in our work on this project. Rejecting images, we have developed a well-read and easy-to-remember trademark logo. This important decision guarantees a high level of brand awareness and distinguishes the product from other competitors.
In label printing, advanced post-print printing technologies are provided and applied, ensuring a high level of expressiveness of the product on the shelf.
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