ARTAK

• TASK

  The comprehensive branding: bottle design / brand concept development /  trade mark design / package design

• SOLUTION

  The luxury, spirit, and atmosphere of the Caucasus - all are embodied in the positioning, name, and appearance of Artak cognac.

  While developing this concept, we were inspired by the Caucasian daggers as a special form of art.  We were particularly attracted to the expensive and exquisite chasing on metal of the scabbard. That is exactly what provided the basis of this cognac's brand concept.Another notable feature is the technical implementation of the project. In order to get this result, first of all, unique artistic techniques were used, which made it possible to achieve the desired effect and convey the sensation of dagger sheaths.

  Subsequently, advanced printing and post-printing technologies were used in the printing house, which made it possible to implement this concept properly.Despite all the problems and difficulties that the manufacturer has faced recently for objective reasons, the launch of the product was successfully accomplished on the Ukrainian market.

   

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  © SHUMI LOVE DESIGN™, 2023

  © VALERII SUMILOV, 2023

  © SHLD GRUP SRL, 2023

    

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