The comprehensive branding: brand identity / trade mark design / package design
SOLUTION
«Sulieri» is translated from Georgian as spiritual, animated. SULIERI is a brand of Georgian wines. We were tasked with developing a unique brand concept that reflects the essence of the brand.
We took the expressive letter "S," as the basis of the brand symbol, which contains plastic and elegant elements. We strengthened and emphasized the "spirituality" of the symbol by adding an authentic cross to it, as a clear and well-recognized marker of Georgia.
Also, we've developed a unique ornament that has become the central element of the concept, along with the brand symbol. The ornament is openwork, intricated, and exquisite. It emphasizes not only the essence of the brand itself but also conveys well the idea of rich Georgian heritage.
This brand positions itself as a wine brand for people knowledgeable in wine. Therefore the label is made using discreet colors and in a classic style.
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