Smackberry

  • CLIENT

    Luding

  • TASK

    Create a packing design for an original liquor product line 

  • SOLUTION

    While creating the package design for this project, the agency’s specialists were driven by the product’s special character and the expectations posed by the potential buyers towards such a drink. The packing in this case had to be rather simple from the visual standpoint, while also being informative, being able to communicate its taste at a glance.

    The presented design concept can be described as minimalistic, since it’s based on a combination of only several visual elements. First, it’s the stylized brand name executed in a gothic font, which is placed on a curved ribbon. Near the ribbon, you can see a stylized wax stamp that contains all the necessary technical information regarding the drink. Right next to the stamp there’s a realistic image of berries or fruits corresponding to the taste of the bottle’s contents. Besides the images, the line’s product differentiation is also represented by a variation in the ribbon’s and cap’s color.

    The label’s production process involved the application of various printing and post-printing techniques in order to amplify the packing’s impact and draw the consumer’s attention towards the main elements of the design.

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