Lucido Lambrusco

• CLIENT

  Luding

• TASK

  The client has asked the agency to develop a new sparkling wine trademark. The brand had to reflect the product's special positioning - quality sparkling wines produced by employing classic Italian technology. At the same time the packing had to be familiar to the customer, common for the particular market.

• SOLUTION

  While working on this project the agency’s specialists have based their efforts on the unique character of the product itself as well as the deep-seated traditions in its packing. Since Lambrusco is a unique and original product with a precise geographic character, the packing design for such a drink should feature a recognizable style that would allow identifying the product at first sight.

  The overall style of the presented design concept fully reflects the deep-seated traditions of Lambrusco packing with their common patterns and tuned-down colors. The trademark’s name serves as the main graphic element of the composition, executed in a stylized font and enclosed in a lush frame. The frame itself consists of a very complex and detailed pattern, the overall style of which can be characterized as vintage. The label as well as the complimentary neck collar are executed in a distinct old-European spirit, which brings to mind the images of manufactories, family-owned vineyards and regal courts. This exact adherence to old traditions is what’s expected in the packing by the people who understand the specifics of this product.

   

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