Rebranding: brand concept development / trade mark design / package design
SOLUTION
We were tasked with creating a new look for the well-known French wine Plume de Paloumey. The peculiarity of this project is that the wine is intended for the U.S. market. Since the wine is organic and has the appropriate certification, it was necessary to place these logos on the label. It had to be done in such a way that the appearance of the product does not lose its appeal.
We developed a concept that reflected the high status of the product and its organic origin. In this concept, we wanted to convey the idea of dynamism, modernity, while maintaining the basic design style for natural wines. We placed the necessary international certification logos on an additional label. This complemented the overall concept and made the product stand out advantageously on the store shelf.
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