The client has tasked us to create such a bottle packing deisgn that to make the consumer identify the product instantly as high quality Irish whisky.
SOLUTION
Creating a unique package for such a traditional and conservative drink as Irish whiskey is not a trivial task. The design for such drinks wields a range of traditions and requirements that allow highlighting the regional and stylistic character of the product. That is why the agency’s specialists came up with a solution that allowed placing the emphasis namely on traditional design elements and outlining the drink’s origin, while at the same time giving the package a modern look in overall.
Starting with the golden-emerald color pattern and up to the stylized map of Ireland – all the elements in the package communicate the message of this being an authentic Irish whiskey. This message is further emphasized by the respective note placed right in the center of the label. Custom designed graphic elements and writings enhance the composition and create a unique image of a noble and traditional drink, which still looks modern and stylish on the product shelf.
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