Bolgrad XO
- CLIENT
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TASK
Comprehensive branding: brand concept development / packaging design / p.o.s.
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SOLUTION
The inspiration for this project was the product itself. The Bolgrad company is one of the leaders on the alcohol market in Ukraine. Over the years, wines, sparkling wines and brandies of the Bolgrad company have won a reliable reputation with the consumer. And this doesn’t only refer to the content, but also, the external design of the products. The alcoholic products of Bolgrad have always been distinguished by their originality, their dissimilarity to competitors, and it stood out significantly in style.An ambitious task was set before us, once the brand stepped for the first time into the premium brandy segment. It was necessary not only to preserve and maintain the brand image created over the years, but to create something new. Something unique to the market. To create a new category, a new trend, a new fashion.The design would have to talk about the exceptional quality of the product. About its special status. About its unique organoleptic properties.
The design has a number of unique properties. First of all, there were unique technologies used in printing. With regard to this project, we can truly say that this a design created by technologies, effects, techniques. This is the case when the restrained, laconic graphics start to manifest only at the very end of the label production. Then the vision and creative idea that we have invested in this concept becomes clear.The concept successfully combines conflicting messages on the one hand. What did we manage to combine in this project? Just a few elements. On the other hand, we were inspired by the style of classic French colognes. Additionally, we borrowed into the development the style of French brandy. Then we added the current trends from industrial design and engineering and we got this final design.Having passed through ourselves so many different worlds, we got in the end a synthesis between the glorious past of French perfumery, the styling of old French cognacs and today's trends of modern industrial design.
While developing this design, we combined the use of modern printing and post-printing technologies, such as embossing, stamping and special tactile polish. Printing was executed on high-quality paper, which, combined with the use of a wide range of techniques, made it possible to achieve the perfect vision of the visual design and to deliver pleasant visual and tactile sensations to the customer at direct contact with the product in the store.
We had a difficult task to accomplish. The brand “Bolgrad” stepped into the premium segment of brandies for the first time. It was necessary not only to preserve and maintain the brand image created over the years, but also to create something new. Something unique to the market. To create a new category, a new trend, a new fashion.The design would have to talk about the exceptional quality of the product. About its special status. About its unique organoleptic properties.
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© SHUMI LOVE DESIGN™, 2019
© VALERII SUMILOV, 2019
© SHLD GRUP SRL, 2019
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