Bolgrad Fruit Distillates
- CLIENT
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TASK
Implement a comprehensive branding for premium ukranian distillates TM "Bolgrad"
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SOLUTION
It is worth mentioning that “Fruktovitsy Bolgrad” are the discovery of a category of alcoholic products that is new for the Ukrainian market. No other producer of fruit distillates has produced premium class distillates for the Ukrainian market before the Bolgrad company.
Since this was a completely new category for the market, we had the chance to be the first to set the tone for products of this level and class in the Ukrainian market.The main goal of this project was to combine the pan-European style of fruit distillates and the actual product position itself, which would be understandable to the Ukrainian consumer.
It was necessary to develop a design that, on the one hand, would carry an individual elitist style of high-quality European products, while on the other hand it would clearly convey that these are strong alcoholic distillates.The design had to be at the same time statutory, premium, stylish, modern and light in perception. The color images used were made exclusively for this project and they should not have interrupted the general restrained style.
First of all, we set to ourselves the task of creating a first-class statutory and premium product.
The complex branding "Fruktovitsy Bolgrad" combines a set of unique characteristics. The design of "Fruktovitsy Bolgrad" will solve a number of important marketing tasks, namely to:
1. Clearly identifies the class and product category.
2. Clearly label each item with an original image.
3. Create a solid, premium product image.
4. Clearly distinguish the product from other strong alcoholic products, such as vodka or gin.
5. Create a new design category and favorably highlight the product on the shelf.
While developing this design, we combined the use of modern printing and post-printing technologies, such as embossing, stamping and special tactile polish. Printing was executed on high-quality paper, which, combined with the use of a wide range of techniques, made it possible to achieve the perfect vision of the visual design and to deliver pleasant visual and tactile sensations to the customer at direct contact with the product in the store.
The main goal of this project was to combine the pan-European style of fruit distillates and the actual product position itself, which would be understandable to the Ukrainian consumer.
It was necessary to develop a design that, on the one hand, would carry an individual elitist style of high-quality European products, while on the other hand it would clearly convey that these are strong alcoholic distillates. The design had to be at the same time statutory, premium, stylish, modern and light in perception.
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© SHUMI LOVE DESIGN™, 2019
© VALERII SUMILOV, 2019
© SHLD GRUP SRL, 2019
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