EQUINOX / 5 Elemente

• CLIENT

  Equinox

• TASK

  The task was to create TM and label design for exclusive Moldavian wine "5 Elemente"

• SOLUTION

  The design of “5 Elemente” is the result of a project, where the client trusted the design agency with full freedom of expression. The highlight of this design is the Roman character “V”, which depicts the main idea of the product – five types of wine intertwined in a unique blend. The special paper used for the label as well as the strategic placing of all the graphic elements provoke the potential consumer to take the bottle and spin it in their hands, touch it, which certainly makes a deeper impression and renders the design more memorable.
  
  At first, there was the struggle to place all the informative and graphic elements in a way that wouldn`t make the label look overstuffed with details. This led to the concept of a label that would cover the entire flat surface of the bottle instead of using the traditional two-piece layout. This, in turn, resulted in the technological challenge as none of the local printing companies had the ability to print the label as it was intended to.

• In the world

  Project “5 Elemente” has been published by the design community WhyArmadillo - is a community of people, who are interested in design from both aesthetic point of view and the marketing possibilities it wields. It is a compilation of the newest and most unique designs:

  

  
  
  

  Realized project on label design for "5 Elemente" has been published by TheBestPackaging.ru which brings together the best examples of packaging design from Russia, CIS and materials for creative design packaging:

  

  
  
  

  "5 Elemente" on PackagingOfTheWorld.com - one of the most prominent packaging design website showcasing the most interesting and creative packaging work worldwide. It's audience includes packaging designers, graphic designers, advertising agencies, students and manufacturers, garnering close to half a million impressions every month:

  

  
  
  

  UniPack has published an item on our work for "5 Elemente". The industry portal Unipack.Ru is an information-search system, which takes a leading position among informational and advertising resources dedicated to the packing industry of the Russian-speaking segment of the Internet, both according to coverage and popularity among users: 

  

   

  Design Culture