To create a logo, corporate identity and advertising material design for the Heritage international educational center.
SOLUTION
The drawn image of a tree has served as the main design element for all the materials of the project. This image serves as visualization for the concept of “growth”, which in turn is the main idea behind the educational center’s activities. Besides the tree image the design also features dynamic elements in the form of leaves blown by the wind, which enhance the liveliness of the overall composition. Bright and juicy colors further amplify the feeling of dynamics, growth and brightness while looking through the various advertising materials.