With this project the agency was set with the task of creating a packing redesign for a series of French wines. The design should correspond to the general impression of classic French wine quality. That’s why the general concept was developed in a more traditional manner with some modern nuances.
The overall aesthetic of the proposed design concept can be described as aristocratic and common to French noble courts. The idea of refinement and exclusivity is expressed through heraldic elements that serve as the base of the entire composition. First of all, it’s the trademark crest executed through gold foil stamping in the center of the label and repeated in the bottle cap.
All the necessary information is presented in a temperate and neat manner.
The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic french wines.
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