Having the goal of pushing an existing and recognizable product to a higher price segment, the client has approached Shumi Love Design agency with the task of transferring an existing packaging design to a new bottle. The main requirement was to maintain the overall characteristic of the product packing in a new format, but do it in a way that would keep the product’s recognizability intact.
The solution developed by the agency fulfills the task set by the client and represents a reworked composition that works perfectly with the originally shaped bottle. Thanks to the thoughtful and correct rearrangement of certain design elements, the overall appearance of the packing is optimized to its fullest. At the same time, the product’s recognizability and overall concept have remained intact – the consumer will recognize their favorite cognac at first sight regardless of a differently shaped bottle. This was exactly the goal for this project.
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