As a branding agency, our task was to enhance the cognac design's visual component.
The concept needed to be made more status, more masculine, and more “expensive”. Due to the fact that according to the task, we couldn't change the shape of the label, nor the bottle itself, this task wasn't easy.
We strengthened the concept by applying a technique imitating metal chasing, which gave the cognac the necessary high cost and masculinity.The restyling of Aragveli cognac is the first step in the general branding strategy for brand development. In the future, we plan to strengthen the brand significantly.
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