A project in which we had a minimum of freedom of action. We were tasked with updating and modernizing an already laconic and restrained concept in some way. Give it more status and, in a good sense, expensive. It was also necessary to highlight one of the SKU and do it in black, giving it more "glamour and luster. In this case, all the basic elements of the design, as well as the shape of the label, should remain unchanged. We took elements from the coat of arms and made them into additional design accents (i-stopper), which concentrate the consumer's attention and focus his attention on important marketing messages (obligatory information about the origin). In the upper part of the label we strengthened the perception of the coat of arms with additional elements, giving the whole concept more sophistication and status.
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