Vagrus

• CLIENT

  Vagrus

• TASK

  The task was to create the design for 1-litre packages for a series of dry and semisweet variety wines.

• SOLUTION

  Creating a packing design for bag-in-box wines is always associated with the technical features of this type of packing and its perception among the potential consumers. Since such packing is mainly used for wines in the lower price segment, the packing design should emphasize the quality and natural character of the product.

  In order get the desired result the agency’s specialists based the design concept on a stylized illustration of a vine with a grape cluster, which serves as the main element of the composition. This image emphasizes the quality and origin of the product, while the artistic stylization gives the packing a more refined tone. All the informative and graphic blocks feature a restrained and neat style, which supports the illustration and doesn’t distract the consumer.

  As a result, the packing looks neat, tempered and stylish, and is able to attract the buyer’s attention thanks to the overall balance in the composition.