ENCLOS DE VIAUD (LALANDE DE POMEROL) is a brand under which unique wines of the Bordeaux region are produced; it is owned by Vignobles K Group, a French family company.
Vignobles K is a major international stakeholder in the field of viticulture, as it owns wineries in all the five continents of the world.
In this case, we were asked to redesign the main line of Enclos De Viaud brand. Our task was to increase brand visibility and make its design more expressive, powerful, and memorable on a competitive wine shelf. The agency specialists worked at analyzing the existing design of wines. Based on that analysis, correct strategic decisions were made in the field of branding, which resulted in a new, improved design for Enclos De Viaud wines. We sought to achieve maximum effect in rebranding the existing line of this manufacturer’s wines. For this reason, we suggested a spectacular solution: ranking different years of wines with different labels while using uniform identification elements within the framework of a single “end-to-end” concept.
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