Vinaria din Vale / Вино
- CLIENT
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TASK
The main task was to rebrand and launch a new trademark "Vinaria din Vale". The main peculiarity of this project was keeping the original name as well as the main image of the company – the silhouette of a stork. Besides, the design had to outline the national and regional lineage of the product. At the same time there was also a request to position the product among quality, status wines for successful and modern consumers. The design for this line of wines had to look original and unique – which would also serve as the company’s distinctive feature.
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SOLUTION
The developed trademark has served as the main element for the product’s label design. The main intent for such a solution was to draw more attention to the market’s newcomer and make its name more recognizable. Another important element of the design is the image of stylized feathers coming from the stork’s wing. This splashy element has become one of the most prominent features of the company’s entire range of products, which serves very well in terms of product distinction among the competitors. Another remarkable detail is the label’s circular design, which fully wraps the bottle. One of the “stark’s feathers” is actually the point where the two edges of the label meet.
The printing process involved such post-printing techniques as foil stamping and the use of tactile varnish. Artistic matte paper was chosen as the base for the label.
Copying and rewriting information, pictures, images, logo, design from the site www.shumilovedesign.ru / www.shumilovedesign.eu is prohibited .
Copyright for all texts, images, designs, logo, website design www.shumilovedesign.ru / www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2019
© VALERII SUMILOV, 2019
© SHLD GRUP SRL, 2019
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In the world
Project “Vinaria din Vale” has been published by the design community WhyArmadillo - is a community of people, who are interested in design from both aesthetic point of view and the marketing possibilities it wields. It is a compilation of the newest and most unique designs:
Realized project on TM and label design for "Vinaria din Vale" has been published by TheBestPackaging.ru which brings together the best examples of packaging design from Russia, CIS and materials for creative design packaging:
UniPack has published an item on our work for "Vinaria din Vale". The industry portal Unipack.Ru is an information-search system, which takes a leading position among informational and advertising resources dedicated to the packing industry of the Russian-speaking segment of the Internet, both according to coverage and popularity among users:
