Branding: brand concept development / brand identity / package design
SOLUTION
Branding and packaging design for a series of premium Italian wines Siviano. The overriding task for the agency in this project was the creation of an integral image that would reflect the elegant feel of the product, and identify the drink’s region of origin.
In this project we realized our vision of something deliberate, pompous and luxurious Italy. Secret societies of ancient Italy, hidden from prying eyes, luxurious masquerades held behind closed doors, mysticism, secrets, involvement with elitism - all this was reflected in the design of premium wines Siviano.
The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design. The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the lower part of the label respectively.
The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
Copying and rewriting information, pictures, images, logo, design from the site www.shumilovedesign.ru / www.shumilovedesign.eu is prohibited .
Copyright for all texts, images, pictures, logo, website design www.shumilovedesign.ru / www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
