GOOD TONE

• CLIENT

  Bolgrad

• TASK

  Restyling of the wine collection

• SOLUTION

  The Good Tone Collection is a series of wines from the Ukrainian producer Bolgrad that comes in their exclusive bottle. The bottle has a peculiar feature, namely, a concavity in the form of a hand holding the bottle. As a result, the bottle fits comfortably in your hand.

  But it also presents a challenge to working with the bottle: the space for the label is extremely limited and presents a strict layout that cannot be circumvented. 

  We were tasked with a complete restyling of the label. The existing design no longer met the marketing objectives and had become irrelevant to the market.

  We redesigned the cap and the label. We further highlighted the uniqueness of the bottle by emphasizing the hand outline. We added tactile effects that are not only visible from a distance, but also feel great to the touch when the consumer takes the bottle in their hands.

   

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  © SHUMI LOVE DESIGN™, 2021

  © VALERII SUMILOV, 2021

  © SHLD GRUP SRL, 2021

    

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