Branding: brand concept development / trade mark design / packaging design
SOLUTION
Bolgrad Select Collection is a series of quality wines produced in Ukraine and intended for sale in the UK.
Our task was to develop an extremely clear, precise, true-to-life identity for this series of wines. On the one hand, this wine series had to be understated, aristocratic and refined. On the other hand, the country of origin of the wines had to be immediately clear. At the same time, the product had to stand out on the competitive shelf and have a high level of aesthetics, attracting the attention of the sophisticated consumer. The appearance of the product should speak about the naturalness and high quality of the wine, while at the same time conveying a special style of Ukrainian winemaking.
But not only that! In the creative concept we wanted to convey the special resilience, spirit and ability to revitalize a country that is going through very difficult times in its history. All this was reflected in the developed concept.
The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label.
Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic wines.
Copying and rewriting information, pictures, images, logo, design from the site www.shumilovedesign.ru / www.shumilovedesign.eu is prohibited .
Copyright for all texts, images, pictures, logo, website design www.shumilovedesign.ru / www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
