Redesign of Georgian wines TM "Galavani" / trade mark design / package design
SOLUTION
GALAVANI is a brand well known to the consumer. Georgian wines and cognacs are produced under this brand. Thus, the brand operates in two product categories. We were given a task to restyle labels for both wines and cognacs, while maintaining the continuity of design, and leaving the trademark logo itself unchanged.We retained the discreet and classic style of wine labels by designing and adding a central element to the label that acts as an eye-stopper. As a result of our effort, the label acquired greater expressiveness and status.
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