Redesign of Georgian brandy TM "Galavani" / trade mark design / package design
SOLUTION
GALAVANI is a brand well known to the consumer. Georgian wines and cognacs are produced under this brand. Thus, the brand operates in two product categories. We were given a task to restyle labels for both wines and cognacs, while maintaining the continuity of design, and leaving the trademark logo itself unchanged.We worked within the concept of existing bottle, which the manufacturer has not changed. The coat of arms developed for this brand, the same as on wine, formed the basis of the updated cognac label. Our task in this project was to make the label more attractive to users - more expressive, more "fresh", more "fashionable" in a positive sense. For this reason, the label is replete with tactile effects that make products attractive on the competitive shelf.
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