Butterfly

• CLIENT

  Acorex

• TASK

  Develop a unique bottle and label design for the Butterfly series of wines produced by Accorex company.

• SOLUTION

  The complex solution for this project is a bottle of a unique form, which was developed exclusively for this trademark. The conical form of the bottle makes it stand out from the competition and draws the customer’s attention instantaneously. Embossed butterflies spread all over the bottle’s surface give a direct link to the trademark’s name, which is further emphasized by a small yet vivid label with the same image. The overall impression the bottle creates can be described as festive, fun and light – exactly what this series of wines needs.