The comprehensive restyling / restyling the bottle / restyling of the brand identity / rebranding / packaging design
SOLUTION
Bolgrad is one of the leaders in the Ukrainian alcohol market. It is a successful brand that manufactures and sells alcoholic products such as sparkling wine, wine, brandy, and fruit distillates. Back in the day, the appearance of Bolgrad brandy brought with it a wow factor that blew up the Ukrainian brandy market. Once an iconic product, over time, the fact that was in dire need of an update and renewal had become evident.
We were tasked with carefully preserving the product's DNA, its recognizability, and character while developing a fresh, relevant product identity — a system of communication between the brand and consumer — that is, we were tasked with executing a total restyling.
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