GERMAN DESIGN AWARD 2019
29-03-2019
Working branding is not only a competition of talents, beautiful images, or successful design techniques. Branding is, first of all, an intellectual contest meant to create a working communication strategy, which is ultimately translated into the understandable language of graphic elements.
That is, design is merely the final chord of branding.
The three awards won by the agency within the framework of participation in the prestigious international contest, the GERMAN DESIGN AWARD, can serve as the confirmation of our position regarding branding and design.
The GERMAN DESIGN AWARD is an award conferred by the German Design Council, a recognized branding and design expert authority.
German Design Award / German Design Council
Created upon an initiative of the German Bundestag (the lower house of the German parliament) as a foundation in 1953, it supports the industry in all issues consistently aimed at creating value-added brands by means of design. As a result, the German Design Council is one of the world’s leading competence centers in the sphere of communication and brand management in the field of design. In addition to designers and design associations, the exclusive network of the foundation members includes, in particular, owners and directors of brands of numerous well-known companies.
In the Excellent Communication in Packaging Design nomination, the following agency projects won the GERMAN DESIGN AWARD 2019:
Jury Conclusion/Certificate:
“In this case, the graphic element is coiled around the label and the neck of the bottle like copper wire, which makes a clear and minimalistic design unmistakable and gives it an exclusive appearance.
https://www.german-design-award.com/en/the-winners/gallery/detail/24196-taman-collection.html
Jury Conclusion/Certificate:
“This stylish design combines elegance and modernity, shaping a striking packaging solution that stands out from a string of competitors and thereby creates great product awareness.
https://www.german-design-award.com/en/the-winners/gallery/detail/24197-et-cetera-sparkling.html
VILLA DEGLI OLMI PINOT GRIGIO:
Jury Conclusion/Certificate:
“The label design combines classic elements and modern graphics with the highest craftsmanship, creating an elegant appearance that clearly conveys characteristic attributes of the wine.
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