• TASK

    The comprehensive rebranding: bottle design / brand identity / logo design / packaging design


    A responsible and important project, the implementation of which came at a very difficult time.

    In 2021 we were approached by Prashayan, a producer of Armenian brandies. We were tasked to carry out a comprehensive rebranding of the well-known "Old Armenian" cognac. Ten years ago this brandy became a real "hit" and for a long time was the sales leader in the segment of Armenian brandies in Ukraine. For more than 10 years the appearance of the product became obsolete and required adequate updating. That is what we did.

    There were considerable economic and geopolitical changes in the world during the project development, which could not but affect the fate of the project. The manufacturer urgently needed to find new markets, and because of the difficult economic situation, we were forced to some extent to simplify and modify the project.

    Nevertheless, after more than 2 years since the start of the project, we are happy to present you the renewed "Old Armenia" brandy.

    Everything has been rebranded: we have developed a new bottle, which has preserved its characteristic features, but has become higher, more elegant and premium. We worked on the trademark of the producer and gave it a modern status look - by removing the superfluous we revealed the main thing.

    The brand concept includes a set of labels, underlining the high status of the product and its consistent quality. A brand identity system was developed. As a result, the product received a well-recognizable and clearly distinguishable differentiation of positions. Each of the SKU's has now received its own individual label color.

    The label printing includes the use of advanced post-printing technologies, which gives the appearance of the product refinement and distinguishes the product on the competitive shelf.



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    All rights reserved.

    © SHUMI LOVE DESIGN™, 2023


    © SHLD GRUP SRL, 2023




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