The task was to create a logo and corporate identity for a new project. "Sugar Free NO GMO" is a new format for evening events with the participation of guest celebrities. The design had to reflect the naturalness and ease of these meetings, their friendly and simple mood.
SOLUTION
In order to emphasize the naturalness and ease of these events, lack of artificial significance and “stardust” we’ve decided to use natural textures in the design. The main texture we’ve chosen was that of wood. Later on the idea was taken further with a new and unique style being chosen for each event, the theme of which was reflected through specific textures.