Labeling, Packaging

ET CETERA PREMIUM

  • CLIENT

    Ampelos

  • TASK

    Complex redesign of Et Cetera trademark, design concept development, label design, pre-print.

  • SOLUTION

    This brand was developed by the agency’s specialists in 2008 and since then has garnered notoriety both on the domestic and international market. Back at that time, the trademark looked original, premium, and different from everything presented on the product shelves. However, since then the market has seen the introduction of many new players in the signature wine niche, characterized by bright and attractive visuals, which made the Et Cetera brand somewhat lost in the competition. So the agency’s task for this project was to create an original, vivid and attractive design, relevant to the current competitive environment, while retaining the recognizability, the brand’s DNA.

    The main step in the brand’s renewal was the change in bottle form and an original corking with wax, which make the product stand out and attract the consumer’s attention. The label design was also subject to substantial changes. First of all, one should note the new color scheme – black field and bronze elements – that looks temperate, stylish, and gives an instant impression of the product’s high level. While the label doesn’t wrap the bottle entirely, still the front and back labels are merged into one, which allows the label to work effectively regardless of the side the bottle is facing at the moment. The main visual accent was placed on the style-forming element of the trademark – the ellipsis sign – which was enlarged in order to emphasize the brand identification. The employed printing and post-printing techniques as well as the choice of artistic paper, all emphasize the product’s premium level and its exclusivity.

     

     

    Copying and rewriting information, pictures, images, logo, design from the site www.shumilovedesign.ru / www.shumilovedesign.eu is prohibited .

    Copyright for all texts, images, designs, logo, website design www.shumilovedesign.ru / www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.

    All rights reserved.

    © SHUMI LOVE DESIGN™, 2019

    © VALERII SUMILOV, 2019

    © SHLD GRUP SRL, 2019

     

     

  • In the world

    Packaging of the World

     

    Inhousedesigns

     

    Behance

     

    The Dieline

     

    World Packaging Design Society

     

    Unipack

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Comments

EYKHOUT - February 26, 2020 / 8:25 AM

Love this design, congratulations.

SHUMI LOVE DESIGN Branding Agency (TM) February 28, 2019 / 8:35 AM

@Katya Demidova @Valentina Pefaur @Fotographico :: Tnks a lot!

SHUMI LOVE DESIGN Branding Agency (TM) February 28, 2019 / 8:34 AM

@Vladimir Shmoylov Благодарю) не только твоя) уже можно с уверенностью сказать, что это - сложившаяся брен-икона, которой уже более 10 лет. Бренд активно развивается, растёт и, в том числе, но всё новых для него рынках

Vladimir Shmoylov February 28, 2019 / 7:37 AM

моя любовь

Fotographico :: January 10, 2019 / 10:20 PM

Super design !

Valentina Pefaur October 12, 2018 / 6:24 PM

awesome...

Katya Demidova January 24, 2018 / 4:38 PM

Great job! Check my work if you have time, I would like to receive your feedback

Vladimir Shmoylov September 28, 2017 / 1:40 PM

Клево

SHUMI LOVE DESIGN Branding Agency (TM) July 10, 2017 / 11:22 PM

@lalo huesca )) Tnks! @Concept Store @Kingsmen BX Lab. @BY studio @Dennis Sommer @oneboxx @illusione13 @isabeldepeque @abhishekdenodia95 Thanks for your feedback!

lalo huesca March 31, 2017 / 6:36 PM

wow super nice work! @SHUMI LOVE DESIGN (TM) Valerii Sumilov

Еще комментарии See this project on Behance
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