ЗОЛОТОЙ ПАВЛИН

  • CLIENT

    Luding

  • TASK

    Design concept development, trademark design, label design, pre-print.

  • SOLUTION

    The agency was set with the task of creating packaging design for a series of Russian brandy that would emphasize the product’s high quality and certain technological peculiarities of its production. Since the product is made by applying classic French production technologies, the visual representation of the packing should possess a recognizable French feel without copying the traditional labels, while also accentuating the trademark.

    The solution presented by the agency can be characterized as both strict and vivid. On the one hand, the overall composition is based on a strict color palette and uses a set of graphic elements common to classic French brandies. On the other hand, the main visual accent is placed on the trademark’s name, executed with an intense application of gold foil stamping, lending a pompous and vivid feel to it. This technique draws attention and amplifies the associations based on the word “golden”, making the product more memorable. And thanks to a special technique of preparing the cliché before stamping, the label features two types of gold foil – grainy matte and smooth gloss – which makes it look flashier and more attractive.

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    Design concept development, trademark design, label design, pre-print.

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