ЗОЛОТОЙ КРЫМ

  • TASK

    Design concept development, trademark design, label design, pre-print.

  • SOLUTION

    When developing the packing design for the trademark Zolotoi Krym, the agency’s specialists were guided by the concept of continuity and involvement of the product’s target audience. Taking into account the fact that the packing of Crimean brandies has its own peculiarities and visual traditions, we had to come up with a solution that would correspond to these expectations while also looking modern and attractive.

    The solution presented by the agency is based on the graphic elements and color scheme common to the vintage Crimean brandies. The main accent is placed on the stylized trademark name, executed in a traditional font type and emphasized by the use of tactile varnish and foil stamping. The golden stars under the product name by tradition denote the age of the drink and are also accentuated by varnish. Another important aspect of the packing are the naval graphic elements found in the product logo on the label, bottle cap and the label background. These elements tie the composition together and put an emphasis on the product’s origin.

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    ЗОЛОТОЙ ПАВЛИН
    ЗОЛОТОЙ ПАВЛИН

    Design concept development, trademark design, label design, pre-print.

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    Lambrusco
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    Design concept development, trademark design, label design, pre-print.


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