САМАРКАНД

  • TASK

    Design concept development, trademark design, label design, pre-print.

  • SOLUTION

    The main goal for developing packaging design for this series of brandies was to keep the brand’s recognizability, emphasize its continuity and national character, while also making the packaging look more modern and expensive. The agency had to upgrade the product's status on the market while retaining the drink's loyal audience. The solution developed by the agency represents a renewed packaging for the renowned Uzbek brandy, where only the main elements assuring recognizability have been left intact, while the overall composition of the label has been modernized. The main graphic elements in the composition are the brand's name and the stylized image of Samarkand’s main landmark, executed with gold foil stamping. The foil is also intensely used in additional elements mimicking traditional graphic patterns. At the same time the overall style and color scheme of the label emphasize the product’s high status and modern character.

     


     

    Copying and rewriting information, pictures, images, logo, design from the site www.shumilovedesign.ru / www.shumilovedesign.eu is prohibited .

    Copyright for all texts, images, designs, logo, website design www.shumilovedesign.ru / www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.

    All rights reserved.

    © SHUMI LOVE DESIGN™, 2019

    © VALERII SUMILOV, 2019

    © SHLD GRUP SRL, 2019

     


     

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