The "Equinox" company requested a complete redesign of its main product line as part of their rebranding strategy.
SOLUTION
The “Equinox” wine line redesign was based on the new corporate style. Temperance, brevity and prestige – these were the pinnacles of the “Equinox” trademark positioning. The interaction between day and night, dark and light – this is the main leitmotif for the products’ new appearance. Label printing on artistic paper with the application of the newest printing techniques has already become a tradition for “Equinox” labels.
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