ENCLOS DE VIAUD

  • CLIENT

    CEDEV

  • TASK

    Design concept development, label design, trademark design, pre-press

  • SOLUTION

    ENCLOS DE VIAUD (LALANDE DE POMEROL) is a brand under which unique wines of the Bordeaux region are produced; it is owned by Vignobles K Group, a French family company.

    Vignobles K is a major international stakeholder in the field of viticulture, as it owns wineries in all the five continents of the world.

    In this case, we were asked to redesign the main line of Enclos De Viaud brand. Our task was to increase brand visibility and make its design more expressive, powerful, and memorable on a competitive wine shelf.
    The agency specialists worked at analyzing the existing design of wines. Based on that analysis, correct strategic decisions were made in the field of branding, which resulted in a new, improved design for Enclos De Viaud wines.
    We sought to achieve maximum effect in rebranding the existing line of this manufacturer’s wines. For this reason, we suggested a spectacular solution: ranking different years of wines with different labels while using uniform identification elements within the framework of a single “end-to-end” concept.

     


     

    Copying and rewriting information, pictures, images, logo, design from the site www.shumilovedesign.ru / www.shumilovedesign.eu is prohibited .

    Copyright for all texts, images, designs, logo, website design www.shumilovedesign.ru / www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.

    All rights reserved.

    © SHUMI LOVE DESIGN™, 2019

    © VALERII SUMILOV, 2019

    © SHLD GRUP SRL, 2019

     


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Comments

This is fantastic work @SHUMI LOVE DESIGN (TM) Valerii Sumilov!

Отличный дизайн !

@Matias Funes @Aykut IRHAN Tnks a lot!

I wish you many successes with your project!

@SHUMI LOVE DESIGN (TM) Valerii Sumilov Fabulous! Very nice work. Would you please check my work too?

@Alexey Poteychuk Благодарю. Мы стремились достичь максимального эффекта в ребрендинге существующей линейки вин данного производителя. По этой причине нами было предложено данное решение - в рамках одной "сквозной" концепции, с использованием единых идентификационных элементов, ранжировать различные года вин отличающимися этикетками.

Интересный ход с разнесением годов урожая. Хорошая работа.

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    Старый Кахети
    Старый Кахети

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