The agency was tasked with developing a packaging design for a line of Uzbek wines, which would make it possible to identify momentarily the product’s region of origin and make it stand out from the competition. That’s why the specialists have focused on creating an image that would carry solid and unambiguous references to Uzbekistan.
Even on a quick glance the packaging design developed by the agency communicates the product’s essential message. The label abounds with markers linking the wines to Uzbekistan. First of all, it’s the name of the trademark executed in a typical Oriental font with gold, which is common to the Uzbek visual tradition. One should also note the ethnic ornament radiating from the brand’s name outward through the entire label. In the background there’s a traditional Uzbek pattern, which is found anywhere from the décor of ancient mosques to traditional carpets. Another important detail is the stylized image of the central mosque in Tashkent in the lower part of the label, using tactile varnish, which amplifies the ethnic flavor and the product’s geographic identification.