VLADOVLAD / Мед классический

  • CLIENT

    Vladov

  • TASK

    Develop packing design for a line of natural honey produced by Vladov company

  • SOLUTION

    While creating a packing design for natural honey one should consider the peculiarities of this product and foresee the target audience’s expectations towards the informational content of such a package. One of the main criteria when selecting honey is its naturalness and quality. That is why the final solution for this product line was developed with these aspects in mind.

    The presented design concept is based on a set of bright graphic elements resembling streams of honey flowing down a spoon. Combined with warm sunny color scheme these elements create a balanced composition that emphasizes the natural character of the product and doesn’t distract the consumer’s attention from the intense color of the honey inside the package.

    Certain elements on the label were processed using special post-printing techniques that amplify the product’s visual appeal and emphasize the fact that the package contains real natural honey.

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  • Previous Project
    VLADOVLAD / МЕД С ДОБАВКАМИ
    VLADOVLAD / МЕД С ДОБАВКАМИ

    Series of labels for a line of honey-nut products.

  • Next Project
    VIS / Джем
    VIS / Джем

    Creation of label and packing design, advertising materials, organisation and execution of photo-shoot, pre-print


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