AZNAURI / VINTAGE BRANDY

  • CLIENT

    Группа компаний "АЛБО" / ALBO GROUP

  • TASK

    For this project, we were required to expand the existing line of ordinary brandies and supplement it with vintage brandies. We took the existing concept of ordinary brandies as a basis, but significantly changed and adjusted it by adding the necessary degree of premium and exquisite status in the design.

  • SOLUTION

    Aznauri is a brand of Georgian alcoholic beverages sold on the Ukrainian market. The inspiration for this project was the initial concept of the Aznauri brand and the need to develop a complete rebranding project for all product lines. The Aznauri brand started many years ago and the concept has become outdated in the continuously changing market. The task was to completely rethink the visual identification system of the Aznauri brand.


    During the development of this design we made full use of modern printing and post-printing technologies, such as embossing, stamping and special tactile polish. Printing was executed on high-quality paper, which, in combination with the use of a whole range of techniques, made it possible to achieve a perfect accomplishment of visual design and to deliver pleasant tactile sensations at the direct contact with the product in the store.


    This interesting, exclusive design will undoubtedly catch the eye of the consumers, make them take the bottle in their own hands and examine the design in more detail. Thus, the consumer interacts with the product even before its purchase, which will undoubtedly improve sales.


    The project started in July 2018, in Kiev, Ukraine. Currently, Aznauri sparkling wines are sold throughout Ukraine and are widely present in retail and chain trade.


     The Agency carried out an extensive research work to prepare for the task of creating brand concepts and the subsequent refinement of the final design version. Different opinions were taken into account and the potential attractiveness and appeal of the product were investigated when using different styles of visual design. As a result, the final choice was an option that optimally reflects the branding concept of the product and the winemaker itself.


    A special feature of the project is that we carried out work with an already existing design of ordinary brandies, which at that time was widely represented on the Ukrainian market. We had to offer the consumer the same well-known product that has gone above its class. It was necessary to keep the same visual concept, but significantly improve it, giving the design a greater premium and status feeling.

     

     


     

    Copying and rewriting information, pictures, images, logo, design from the site www.shumilovedesign.ru / www.shumilovedesign.eu is prohibited .

    Copyright for all texts, images, designs, logo, website design www.shumilovedesign.ru / www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.

    All rights reserved.

    © SHUMI LOVE DESIGN™, 2019

    © VALERII SUMILOV, 2019

    © SHLD GRUP SRL, 2019

     


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Comments

Great work.

Great job!

wow!!!!

@Moon Pham !!!

😍

@efrock mtz @Socreative Photography Thanks, guys! You are welcome!

Love this!

Nice Work!!

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    AZNAURI / SPARKLING WINE & GIFT BOX
    AZNAURI / SPARKLING WINE & GIFT BOX

    Comprehensive rebranding of the system of graphic identification. Expansion of the product line.

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