ARAGVELI

  • TASK

    Redesign of Georgian cognac

  • SOLUTION

    As a branding agency, our task was to enhance the cognac design's visual component.

    The concept needed to be made more status, more masculine, and more “expensive”. Due to the fact that according to the task, we couldn't change the shape of the label, nor the bottle itself, this task wasn't easy.

    We strengthened the concept by applying a technique imitating metal chasing, which gave the cognac the necessary high cost and masculinity.The restyling of Aragveli cognac is the first step in the general branding strategy for brand development. In the future, we plan to strengthen the brand significantly.


      

    Copying and rewriting information, pictures, images, logo, design from the site www.shumilovedesign.ru / www.shumilovedesign.eu is prohibited .

    Copyright for all texts, images, designs, logo, website design www.shumilovedesign.ru / www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.

    All rights reserved.

    © SHUMI LOVE DESIGN™, 2022

    © VALERII SUMILOV, 2022

    © SHLD GRUP SRL, 2022

      


     

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  • Previous Project
    GALAVANI WINE
    GALAVANI WINE

    Redesign of Georgian wines TM "Galavani" / trade mark design / package design

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